Kooth
Wrote and edited user-centered, plain language content for Soluna, a Gen Z-focused mental health app funded by the California DHCS, contributing to a 193% increase in viewership in Q1 2024
Used plain language principles by breaking down complex topics and replacing jargon with simple, familiar words
Structured text chats into separate texts for better readability
Intro and outro slides have clear calls to action (ex: contact support for help)
Text chat: Anna’s texts: Mom calls therapy “crazy”
Quiz: How much do you know about sleep and substance use?
Tennessee Department of Health
Developed a multi-level intervention to promote smoking cessation among pregnant mothers in collaboration with the South Central Regional Director
Deliverables include an SMS messaging platform, infographic, video, and social media template
For SMS messages, I leveraged shorter sentences, encouraging language, and actionable next steps
Jacaranda Health
Developed short-form and plain language copy for social assets and website
The Zoe Report
Conducted in-depth research on postpartum care centers around the world and in the US
Ideated plain language headline and dek
Produced long-form article with expert interviews
Health Access Volunteers
Produced 15 deliverables, including an excel inventory tracking sheet, human resource manual, six executive job descriptions, quality improvement training slides with audio, organization chart, and process maps
Worked closely with HAV executive director and financial manager to leverage existing resources and improve HAV’s human resource, quality improvement, health management, drug and supply procurement, and financial management departments
